Archive for September, 2008

Digital Graphics Level 3 – Blog 7

September 22, 2008

Digital Graphics Level 3


Blog 7

Kevin Haigh

The third poster uses a digital photograph of the inside of my grotty microwave. The idea behind this image is the way students find substitutes for items like dishes and cups due to the breakdown of a washing up rota.

The central image uses a pint glass instead of a mug and the kettle being in a state of disrepair is replaced by a microwave to bring the coffee to the boil. The core theme I was trying to achieve was to celebrate the inventive, DIY nature of Wannabean’s consumers by enjoying the coffee when conventional equipment isn’t available.

Digital Photo of pint glass with coffee in a filthy microwave.

A duplicate copy of the main image was created as a contrast layer. The glass was cut out using the magnetic lasso tool and a drop shadow applied with a highlight placed onto the glass.

A rainbow radial gradient with a layer blend and opacity reduced to 25%. A spectrum graphic runs vertically and was blurred and the opacity reduced.

The spectrum graphic was warped, blurred and positioned running from the left to the centre of the image. A second radial gradient was created and the perspective was changed so the gradient almost lies flat with the coffee surface.

Final image with logo, strap line and strap-line background added.


Digital Graphics Level 3 – Blog 8

September 22, 2008

Digital Graphics Level 3


Blog 8

Kevin Haigh

Critical Evaluation of Posters

INTRODUCTION and RESEARCH: The aim of my graphics project was to design a series of posters advertising a fictional new brand of coffee, aimed at the 18 to 35 age group. The idea was to appeal to a customer base who wanted a good quality coffee product at the cheaper end of the market. I wanted to use humorous images and illustrations, inspired by other value brand promotions such as the Pot Noodle and Tango campaigns; in other words, a self-mocking approach that would appeal to its target audience.

Initially, I used my sketchbook and mood-board to flesh out my ideas and to explore colour palettes and visual design styles.

My objective was to take original photographs using a digital camera, and then graphically re-work them – enhancing or changing colours, adding logos/text etc.; in order to create the ‘brand’ identity which could be seen throughout the series of the three posters. For my first poster, I wanted an image of a run-down back street, so I photographed many locations around Huddersfield for my research. In contrast, my idea for the second poster was a close-up bleached-out photograph of a face. This was achieved in a studio set-up, using lights and a macro feature on the camera to get a crisp, high definition close-up image. For the research for my third poster, I used props and lighting effects to create various kitchen scenes, which I could then graphically re-work using the features in Photoshop. I researched the font style by looking at typography that is usually considered ‘low-art’, such as in comics and graffitti, which I felt suited the brand and potential age-range of the consumer.

DESIGN: As can be seen in my sketchbook, initially I wanted to use inks and paints to illustrate the posters – these would then be scanned in and digitally altered. The idea behind this style, was that the hand-drawn sketches would lend themselves to the graffitti/student feel. As my ideas developed, I wanted a sharper, more defined look, so I chose to use original photographic images. I felt that this would bring about an added realism to the posters, and connect more directly with the brand’s target audience.

The same layout was used in all three posters to aid the continuity of an advertising campaign. I chose to have a strong image in the centre, the brand logo across the top, and a text strap-line over the blurred-out photo across the bottom.

Poster 1: The message I wanted to convey in this image was the humour of the contrast between a fictional coffee company Quality Control department being located in a run-down shabby backstreet.

Poster 2: The humour in this poster comes from an obvious over-the-top reaction to the man forgetting to buy the coffee.

Poster 3: This poster replaces the conventional mug and kettle for a pint glass and microwave to give an ad-hoc feel for enjoying Wannabean.

CONCLUSION: In creating the three posters, I have had the opportunity to fully explore the graphic techniques available in Photoshop. I have learned new methods in both technical and visual styles of design. In addition, my time-management skills have been improved, as I always had my creative and written work completed on time.

If I could change anything about my work, I would like to have used more elaborate settings, actors and props, in order to create a slicker feel. I deliberately kept my images quite simple due to limited resources. I feel that my three posters have been successful in meeting the original design brief. Through the use of my photographs, text and style, the posters combine strong visual images with a humorous angle, and would appeal effectively to the target age group.

Session eight for Level Three Digital Graphics at the Media Cnter in Huddersfield on the 19.9.08

September 22, 2008

This was the last session that we were to be taught on the level three graphics course that was held within the grounds of the Media Center in Huddersfield.

I arrived around 10a.m. and I quickly made my way downstairs to where the lesson was being held.

The main thing that I had to concertrate on this day was to get all my blogs submitted on and also finish of my three posters on my advertising campaign which was the Music Made Very Easy or the online msic tuition that I was fictisuosly providing as service to the public on the world wide web.

I made sure that all my blogs were up to date apart from the last one which was the 19.9.08 which I started in the program Word as this was the last session of the eight that we were to produce and also carried on with my three posters.

Final blog: Digital graphics level three Timi Awodipe

September 21, 2008

This is my final blog for digital graphics level 3 course .I designed three poster for this for this course to meet the requirement of the course.This is my three posters made using Photoshop.

My First Poster

Poster 1(wedding videography)

Poster 1(wedding videography)

My Second Poster

POSTER 2 (Wedding Photography)

POSTER 2 (Wedding Photography)

My Third Poster

Poster 3.Wedding classic and traditional car rentals

Poster 3.Wedding classic and traditional car rentals

This are the three posters made for this course. I chose to designed posters for wedding services because it is a type of business will be going into in the nearest future. And designing a poster helped ni bringing the dreamed business close to reality.

I did learn alot fro this course ,though I do mess around using photoshop but i never understood how to use it or waht the tools are used for.Coming on this course has boosted my confidence in using photoshop for every other aspect of my course and futire business plan. In video editing i learnt learning how to use photoshop will helped create a better quality job. In web designing, knowing how to use photoshop makes you a expert in webdesign because it will enable you design your logos and pictures form scrathyourself to your own taste.

Coming on this course was a bit of a struggle because i jugling between two courses , so i struggled keeping up with the pressure of two demanding courses and pressure of home.

for my future ambition this course will give me a edge .

Making of Poster 3

September 21, 2008

The third poster is to reflect a section of wedding servicesthat is into wedding classic and traditional car rentals . So i got some photos from the photos i got from my wedding photography friend wth a betny car and with a traditional car.I blended the two pictures together with a bride standing beside a car in the other picture.
The picture of the traditional carhas to be blended with the Betny car so iused the gradient tool in blending the two pictures together.While checking the picture, i noticed the bridal picture look more brigther than the betny so i reduced the opacity of the picture tomake it blend.

Proceded by masking the poster to white reduce the whiteness and then revealed the bride’s face some more.

copied the already made logo from poster one into this poster. Added what service we provide to the poster and the the company slogan which is “providing total wedding services”

The poster was not made to be A4 as specified because of the picture used.I attempted using the A4 but realise i will be loosing the important bits of the picture or the picture final look might be distorted, so made the poster a landscape size.

Final blog: Digital graphics level three Mujebur Rahman

September 21, 2008

I feel as though my posters have come out quit well, and I am pleased with what I have created ion a small time frame.

Every designer has different tastes ad choices of approaching what they set out to accomplish, I decided to use a lot of different techniques in my final project, from gradients to masks and also layer styles and layer overlays.

I have a full continuity in my posters, I have added:

This is to keep a consistent flow within my posters and also link them together so that they can be related.

I decided to base my poster promotion around food as it plays a large roll in my life, I work as a chef and I know a lot about it, also it gave me the opportunity to take realistic pictures and acquire images of a real company, from logos to dishes, without having to download them from the web.

The objective of the poster was to create an awareness of new dishes that were going to be launched by the cotton factory, a bar bistro placed in the centre of Huddersfield town; the posters were designed to be used as an in-house promotional poster.

The poster achieved this aim by using bold and vibrant colours that give it a tasty look and helps promote the dish, the colours used were designed to complement the image used, not to take the focus away from what is trying to be sold.

Personally I think that my posters are fit for purpose, as it gives you knowledge of what is trying to be sold, a brief explanation and price of the dish, everything that you would like to know about what you are about to order, followed by have an image that looks appetising, and colours that give emphasis and attraction to the image.

Approaching the idea of food promotion was a non planed idea; I imported an image in to Photoshop, on an A4 plain document that was about 200 to 300 DPI or resolution to me and you.

This then lead on to me smudging and blending and blurring the image, followed also by duplicating the layer adding layer styles and overlays, so all in all I created the poster through trial and error, I did create a mood boarded and a sketch book, but that was more for a guide line to stick within, the colours and style to follow.

As you will see in my posters, I have decided to keep all of the images within the centre, as it is classed as the focus point, and your eyes arte drawing in to the centre of the image, I have also placed the text at the bottom as when you reading you read from top to bottom.

Final posters

Being on the digital graphics course has been fun and I have learned a lot of techniques which are very valuable, also the use of fonts and shadows to emphasis a section of an image or text. I also feel as though I am more confident in using Photoshop and adding layer upon layers to your project followed by experimenting allot to gain a better feel to a project.

I believe that my poster met the brief but not up to the full potential, or to the capital T.

Making of Poster 2

September 21, 2008

To start making this poster, i had to use my own pictures by getting some photos from a friend who is a professional photographer.I selected the pictures that i think will make meaning to my business.

So one of the photos i selected was a photo of the bride walking in the rain with a gentleman picking up her weeding gown not allowing it to touch the floor and using the other hand to hold the umbrella.

scanned out a picture of a flower off the Pure wedding magazine i bought. pasted the flower to be be the background of the image. added some effect to the background image to make it fade inadded hue/saturation to make it i bit darker, pasted the picture on the background image.

I added another effect into the picture to make it look like a photo picture. The later now cut off the camera got fro the internet into the poster replaced the image in the lens with the bride and service provider’s closeup image.

I later discovered the camera is looks a bit out of the picture so i added a shadow to the picture on a seperate layer.

The poster is having the look planned . My next step was to copy the style used from poster 1into poster 2.Increased the opacity of the heart logo and filled the poster with more information of what the company is all about and my final poster.

About my final project: Digital graphics level three Mujebur Rahman

September 21, 2008

This is a lead up to my final blog and reflection on the digital graphics course and also what I feel I have achieved in my posters created for this course.

I have spent some time in theses past weeks collecting images, for my final poster promotion campaign.

I got in touch with the manager of the cotton factory and ask if there was a possibility of him getting me sum images of food that is going to be put on to the new up and coming menu. To my joy the following day I was given a CD with a few images that I have used in my final poster promotion of the new menu.

Hear are a few ideas or photographs that I might use in my final poster:

”]  collected image

Through the process of elimination I decided to use the following images within my poster.


collected image

I am pleased with my choice as it gives me a variety and range of colours to be able to choose from, and also the ability to experiment and add extra features to make the poster more attractive.

I feel that the images I have selected for the posters are very good, but it is coming around to winter and they are more of a summer time dishes, I should have kept it more seasonal and used different images that portray more of a winter image, this would of been possible to do if I was given more winter images and seasonal pictures.

The colors scheme that I decided to go with was a Pink, Green, Red, and Brown, scheme, this is because it works very well with each image and creates a continuity balance with the image, also it make it easy to look at and not to over powering with colors, that can take the focus away from the image.

16.09.08 Digital graphics level three Mujebur Rahman

September 21, 2008

To day in the mornings we were given some handouts that outlined what is expected from the class for the final poster design and evaluation.

As the few previous weeks, to day was an independent session again, for the completion of our posters and getting to the point of handing them in.

It is getting quite close to the deadline of submitting our work and I do not feel confident in my work, as I misted one session and it feels as though I have missed three sessions.

In the after noon we were shown some work by people that have sat the digital graphics level three before and what they had come up with for there final posters and the effects that they chose to use to give there poster a unique selling point.

This gave me plenty of ideas that I could implement in to my poster, and also the gradient and overlay techniques that can be added to my posters.

I then started to play about with these techniques and effect, this took some tin before I was satisfied with the out come of the effect, I had played about with these effects for about two hours before I beg to feel confident with the techniques.

To day was a good session as I got to see what is expected from me and also what techniques to use in my final posters.

Session Eight for the Digital Graphics Level Three course at the Media Center in Huddersfield 19.9.08

September 21, 2008

Arrived at the Media Center around 9.30a.m. and this was the final day that we were to get our work together i.e.Blogs and also our three posters for the submission towards the certificate for the level three course in graphic design.

The first thing that I looked at was importing some photos in that I took of my Mum’s piano which is a Yamaha upright and I imported one or two images into Bridge within the program Photoshop CS2.

After I had imported the Piano images in I then went about editing the images by cutting the Piano out and placing them into the poster that I was creating with the other instruments and text of the posters that I was designing.

I did this by adding to the selection and then going around the edges of the Piano with the Polyligonal Lasso Tool.I found that the selection does not have to be exactly where I want the parts of the Piano to be cut so as to transfer the image to the poster as I now know that I can de select at a latter date and this will give me more of a acerate cut with the edges of the Piano that I am editing for my posters for the advertising campaign.

I first of all brought the Piano in as a .Jpeg and then as the photo was very dark I lightened it up by using the Layer menue and then a New Adjustment Layer and the Brightness/Contrast section to lighten he piano for the editing stage i.e. cutting the piano out to place within the posters for the ,’Music Made Very Easy’ advrtising campaign.

After I was happy with the brightness of the image of the piano I then used the Polygonal Lasso Tool to cut around the edges of the piano.

I used the Magnifying Glass and zoomed in to get more of a decent cut around the piano when it was selected.

After I had cut the piano out I then duplicated the layer of the image of the piano then deleted the original image and kept the copy so that I could then use this within my poster as it had a plain background.

Please find underneath how I cut the piano out using the Polygonal Lasso Tool in the Photoshop program.

 This is what the piano looked like before being edited in Photoshop.

 this show the menu adjusting the layers of the photo as it was very dark and i wanted to lighten it for editing within the program Photoshop.

 here I cut the piano out using the Polygonal Lasso Tool within the edit menue in Photoshop.

After I had placed the piano into the poster I then decided that I wanted to put the wood grain of the piano on the typeface of the main logo  i.e.’ Music Made Very Easy’ and I did this by creating  another layer in Photoshop and then combining this with the layer of the type face that I was using.This I felt gave the poster more of an old and traditional feel about it and if someone was think of having lessons then with the wood grain on the logo it would be I think more homely to one’s eyes and away from the ridgid look of what teaching can portray graphically.

This done I then set about to compose my poster two design which I did by using various ideas that I have scanned in from books which are related to design within the graphics world.

For the second poster I have decided to again use the idea of a regtangle but this time place the type face on either sides of the poster and have the photos of the instruments in the middle.

Again using the same design but with the different images arranged in a different order and also to add different clefs of music to entice people to learn how to play.

This I feel is a way to introduce music which can be taught and retains the old values that history has been made up from this gendre for the past five hundred or so years.

The third poster is more of a type face on one side of the poster and the photos of the instrumens on the other.This poster hopefuly will cater for young people to want to learn how to play various instruments that I am advertising.

I have tryed to cater for all kinds of people as not one person is the same when it comes to the learning the process of music.

The second part of the day I decided to create my own design on paper and scan the image into Photoshop.

Underneath shows the drawing that I did to scan into for one of my poster designs.I was trying to create a vector graphic but it did not work out.I will try scaning some manuscript music in and try to manipulate that within the program Photoshop.



I hope that the posters tend to reflect this and also that when people see what I have to offer to the world they will understand that they could learn to play a musical instrument and most importantly that they are having fun learning how to play.

The posters have mainly been done using a plain background so as to enphasize the instruments that are being taught i.e. people’s eye’s will be drawn to the instruments if they want the service the tuition program provides.

The level three course in graphics has certainly been a eye opener for me and I hope that I can continue on learning this wonderful subject.

Everthing that I see around me I am now relating to Photoshop and how things that are designed can be made within the program Photoshop.

I’m sure if I keep perservering with the program that I will reap great rewards within the future from the program.

I’d like to thank everyone who has helped me on this course i.e. Dave Wall my teacher and also my mentor Paul.Both of which have been very helpful and offered all the support that I have needed to gain the confidence with this amazing program.

in the future I need to gather ideas and carry on using my sketch book to jot ideas down that I may come across within real life.

The ideas that I have learnt and continue to learn from Photoshop will help me to learn other programs that are also made by Adobe as they work in a very similar way to Photoshop so this is great as there is some kind of familularity between the different programs.

My sketches are very basic but the ideas are there for everyone to see and my Moodboard was a little one dimentional although now that I have a stronger grasp of this concepts and will continue to draw and make different mood boards if the work comes along within this nature.

Overall I have found the course to be very enjoyable and shall continue to learn how Photoshop works and all it’s possible editing capabilities.